Over 4 Million Backlinks Built With This Simple Process
- Hey, everyone, I am john, and today is another day of SEO Unlocked. And this week, we're going to be going over link building. "No matter how useful your content may be, "a site without links is far less likely "to rank highly in the organic search results." And that's why we're going to be going over link building for the whole week. Now, of course, if you want to rank in the organic section, which isn't roughly in the middle, at the top you always see ads whenever you do a Google search, but the organic search results are what gets the most traffic. You need the magical thing which is links. And I'll end up breaking down how you can build them throughout this lesson.
But first, what is link building? Well, link building is about acquiring new inbound links to a website from external websites. That's like another website linking to yours. You know when you click on those blue links or orange links or whatever color a website has them and it goes and sends you to another website? That's a link, and it's a proven tactic that boosts search engine rankings over time. But it's not always about quantity. Years and years ago, there was this site called Get Rich Slowly that got bought out by a lot of money, and there was this new website, now this website isn't new anymore, called The Penny Hoarder. And The Penny Hoarder was getting way more traffic than getting Rich Slowly, but yet, they had a lot fewer links, and it shows you that quantity isn't everything. See, a link isn't as simple as the more you have, the better off you are. It's more like a voting system. And here's what I mean by that. Let's say there are two people. If President Obama, who was an old President of the United States, and me, John, a marketing guru, if I tell you to vote for someone for a political election or President Obama tells you to vote for someone, who do you think carries more weight? If you think Obama carries more weight, you're right. And it's because he's an expert within that subject matter. Now, on the flip side, if a well-known doctor said, "Hey, vote for this company when it comes to marketing," or if me, john, who known for marketing tells you, "Hey, vote for this other company "when it comes to marketing," who do you think carries more weight? And it's me, and the reason being is, my expertise is marketing. So the way links go is the more right links you get from relevant, authoritative sources, the better off you are. And here are some of my sites over the years. QuickSprout, which I no longer own, Crazy Egg. In essence, if you look at all my sites and you combine them, I built literally millions and millions of links over the years. Now here's the beautiful part. If you do things right and you're following all the previous lessons and modules, you'll start naturally getting links over time. But at the beginning, you're going to have to kick start it. You're going to have to go out there and find quality links. And you can do this using two tools. Ubersuggest, which will help you find the links; and then Mailshake, you can use to do Outbound to go and get the links.
I also have an attachment, think Building Score Card. Make sure you download this because this will allow you to rate the links that you're getting and find the right ones. you can go to, click on SEO Unlocked, and when you go to module five, lesson one, you will end up seeing the file of the Link Building Score Card. But let's go over the central items in the Link Building Score Card and the optional ones. So, the first essential thing is referring to domains. This is the most important part about link building, in which everyone thinks the more links you have, the better. It's not about getting one site to link to you 1000 times. That isn't the same as 1000different sites linking to you. So the key is to get as many unique sites linking to you as possible versus getting the same site linking to you over and over again. Another one is do-follow versus nofollow. Everyone's like, "Oh, do-follow," which is telling the search engine to pass search engine juice, so it helps them rank higher. No-follow's saying, "Hey, don't pass search engine juice." Everyone believes, "Oh, you only want do-follow links." And although that's true, there's a lot of nofollow sites that have a lot of traffic.
They have a lot of authority. And they can drive your revenue as well. See, link building isn't just about ranking higher on Google. Link building's also getting that referring traffic from other websites and converting some of those visitors into customers, as well. You can go to Ubersuggest, the tool, and in the side where you can click on backlinks, and any URL you put in, whether you put in your own or your competitors', you can see the no-follow links and the do-follow. All you do is just click on that button. And you can also see how popular a site is. So the more traffic a website drives, the better. So if you're thinking about getting a link from someone which is my site, you can go to the Top Pages report in Ubersuggest, put in my domain or someone else's, and you can see how many visits they're gettin' to popular pages. The more popular pages linking to your site, the better you are because the more traffic it's going to drive, which in theory, has a better shot of driving you leads, or sales, or conversions. Then there's domain score and page score. The higher this number from zero to 100 and more so, one to 100, but the higher you go up, the better off you are. Like the super authoritative sites like Wikipedia, Google, they're going to be up there. They're going to be 100 or close to it. Smaller sites are going to be lower on the scale. The higher up you go, the better off you are. because in theory, the more authoritative the site, the more effect, the more power that link holds. This is like Obama telling you to vote for a political candidate versus. Obama carries much more weight because he's in the political arena. Another essential is anchor text.
This is the keyword that you click on in the link. So the keyword may end up being dog food or it could be the word marketing or whatever your business is. If the link contains a lot of keywords, that tells Google, "Hey, this page "that we're linking to is relevant for these keywords, "so maybe you should rank them higher for those keywords." And when you go over to Ubersuggest, and you look up a link in the Link Report or Top Pages or any section, and you click on the backlinks and you're trying to see, "All right, who are all the pages linking to this URL?" It'll show you the anchor text. And the anchor text will vary. Sometimes, it'll say the brand name or www.yourdomain.com or it could be your site name all one word or it could say some keywords. It'll vary a lot. And that's natural, and you want that. If all your links say a keyword, Google will know that you're manipulating them and that's not natural. So, when you're naturally building links and earning them because you created good content, you have a great website, that means your link text is going to be all over the board and that's okay. Some of the optional things are link placement. Ideally, in-content links are better.
Footer links not as great. Sidebar links not as great. What you'll find is editorial links, the ones you earn and go after, they tend to be within the content. But don't obsess over where a link is placed, because some people, they'll naturally link to you from a resources page, and although that's not as ideal as them linking within their content, something is better than nothing. Relevancy, it's also important. The reason I say this is optional is that you can't always control relevancy either. So if Facebook links to you and even if it's followed from a fan page, do you really care Facebook is a social network, and they talk about everything, but your page linking to you, even though it's on that social network, it could drive your business. So that's okay if they're not all 100 percent relevant. Now of course, if your website is about dental and teeth implants, you wouldn't want a site on Mars, a website about outer space and Mars to link to you because that just wouldn't make sense. But you will see somewhat irrelevant links like social profiles and social sites linking to you and that's okay and that's common. Another one, strategy, this is optional. When you go into the Ubersuggestreport for backlinks, you'll see that larger competitors have links. You may come up with a strategy on how you can get all those people to link to you and you could do well with that strategy, but it's optional because there are formulas that you can follow that'll get you links, and I'll show you that over the next few lessons as well. So now that you know the fundamentals of link building, you probably have some questions, and I want to address them. First, is, how long does it take to work? Well, according to Moz research, it takes around 10 weeks to improve your rankings from the link. We usually see that it takes anywhere from three to six months fora to link to really kick in. And you can also see that on the graph, so we have very similar findings on our end. And if you're working with an agency, you'll find that they can get ramped up within a month to a few months, same with the in-house builder.
It could take a few weeks for strategies, as well. You're going to have to do a lot of outreaching, and when you go through this whole process, what you'll find is from day one to month three, that's when you'll start seeing a lot of the links. And then give it another three months, and then you'll start seeing those links kick in. So, give it three months to really build and ramp up your link building, and then give it another three months for the links to kick in, but you don't want to stop after the first three months. You want to keep pushing and pushing and pushing. So before we wrap up this lesson, I want to end this off with going over some link building mistakes. The first one is too many exact match anchors. So if you're trying to rank for the keyword dog food, all your links shouldn't say dog food. That would be unnatural. The second one is not enough semantic keyword anchors. So if your keyword is dogfood, it maybe dog food, food for pets, food for puppies. Those are all variations of dog food that's natural that people may link to you. The third mistake, you donat have enough junk anchors. Some of the people linking to you will be saying like, www.yourdomain.com or click here or the fourth mistake is not having brand mentions. That's another one of junk, someone just put your brand name, which is common. You also want to make sure you have social signals going to your websites, so this is the Facebook shares, the Twitter shares, Pinterest, it all helps. You also want to avoid buying links. It's a bad thing, and of course, you don't want to exchange links with other websites. That's reciprocal link building. I link to you; you link back. Now if you naturally do that, that's fine, but you don't want to do it to manipulate or game Google. So the last thing I have for you before we move on to the next lesson,. Thank you for reading.
Hi. I’m Designer of Blog Magic. I’m CEO/Founder of ThemeXpose. I’m Creative Art Director, Web Designer, UI/UX Designer, Interaction Designer, Industrial Designer, Web Developer, Business Enthusiast, StartUp Enthusiast, Speaker, Writer and Photographer. Inspired to make things looks better.
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